Travel concierge firm Musement has announced two new partnerships as it looks to enhance its in-destination booking services and penetrate the package holiday market.
The ticketing and activities company Musement is now set to use its virtual travel agent software with travel communications provider 15below to improve the offering to airline passengers in-destination and before travel.
Passengers will be able to browse for tickets for live events and sightseeing tours when they are waiting at airports.
Musement, which offers more than 3,500 activities across 450 cities in 55 countries and seven languages, is hoping the announcement will build on its recent deal with global distribution service Travelport.
Its native app will sit within Travelport’s Smartpoint point of sale solution, which includes 68,000 travel agencies and 400 airlines, and claims to be the “missing link” for agents using the service.
Alessandro Petazzi, co-founder and chief executive of Musement said: “Using a series of pre-configured rules and filters, we have the ability to identify most relevant offers, events and activities from Musement’s booking engine based on the customer’s profile and travel details. Every customer then receives a personalised notification tailored specifically for their trip, with the ability to immediately purchase tickets by simply clicking on the links.”
“The partnership will Travelport enables travel agents across the world to include incredible add-ons when they service their customers giving them a tremendous competitive advantage in terms of client satisfaction.”
Angie Bartholomew, Travelport’s chief product owner for strategic partnerships added: “Travelport’s open platform concept is attracting some of the best and brightest developers from around the world.
“Musement’s new app for Travelport Smartpoint will enable Travelport-connected travel agents from around the world to book a vast select of attractions and activities, improving the service they offer to their customers and increasing their own revenues.”
And Nicholas Key, CEO of 15below said: “As consumer demand grows for functional and trusted travel solutions, airlines are increasingly seeking to capture, ancillary sales as a critical aspect of growing their profitability year on year,” says Nicholas Key, CEO of 15below. “According to IATA, new profits are rising by as much as 12% thanks to record-level load factors and increased ancillary revenue.”