Cottages have taken over the UK homepage of icelolly.com as the holiday price comparison site focusses on ‘staycations’.
Icelolly says the ‘staycation’ market – where UK holidaymakers plump for getaways in Britain – is currently experiencing “an unprecedented boom”.
It added that with the low price of the pound, more people from the USA and Europe are choosing to visit the country.
Chief executive Andrew Latham said: “UK travel currently represents a huge opportunity, and it’s something we’re keen to develop through partnerships such as this one.”
Promotional deals will be offered at some Sykes’ 7,000 UK cottages during the month while a competition launches on October 17 with the winner to pocket £500 in vouchers towards the cost of a Sykes stay.