Globalia, one of Spain’s largest travel agency groups, has agreed a distribution deal to access global wholesaler Tourico Holidays’ inventory of 100,000 hotels.
The deal comes against a background of rising demand for inbound and outbound travel.
Hotel reservations from Spain have increased by 34% so far this year, while inbound bookings are up by 29% with a 12% growth in average daily rates, according to Tourico data.
Spain’s inbound hotel growth can largely be attributed to source markets such as the US (+178%), UK (+117%), China (+189%), Mexico (+150%), Brazil (+98%) Canada (+126%), Australia (+113%), Sweden (+74%) and Norway (+57%).
Tourico has opened an office in Barcelona to meet the growing inbound demand with staff dedicated to Madrid, Palma, Bilbao, Andalucia, Portugal and the rest of Spain.
Bookings to North America spurred much of the outbound growth, increasing by 73% year-over-year, followed by Asia-Pacific (+34%), Latin America (+25%), and Europe (+8%).
Tourico regional sale director for Spain, Portugal and France, Nadia Younes, said: “With outbound travel from Spain on the rise, our new partnership with Globalia will not only allow us to maintain momentum in the region, it will ensure Spanish travellers have access to even more travel product at unrivalled prices.
“As a bourgeoning tourist market, travel agents and distributors across the globe are purchasing more product in Spain.
“To meet that growing demand, our local team is strategically contracting both big and small suppliers throughout the country.”