TripAdvisor has acquired US social travel site Wanderfly for an undisclosed sum.
Brooklyn-based Wanderfly offers a highly visual and personalised travel planning experience.
Wanderfly, founded in 2009, uses Facebook friends and Google Contacts to give users recommendations on hotels, restaurants, and activities.
TripAdvisor co-founder and chief executive Steve Kaufer said: “The Wanderfly team understands the value in social travel planning.
“They’re a great asset as we continue our developments in this area and I am delighted to welcome them to TripAdvisor.”
Financial details were not disclosed.