TripAdvisor acquires social travel site

TripAdvisor has acquired US social travel site Wanderfly for an undisclosed sum.

Brooklyn-based Wanderfly offers a highly visual and personalised travel planning experience.

Wanderfly, founded in 2009, uses Facebook friends and Google Contacts to give users recommendations on hotels, restaurants, and activities.

TripAdvisor co-founder and chief executive Steve Kaufer said: “The Wanderfly team understands the value in social travel planning.

“They’re a great asset as we continue our developments in this area and I am delighted to welcome them to TripAdvisor.”

Financial details were not disclosed.

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