Travolution Summit preview: Criteo to assess insights from a billion travel bookings

Summer trading trends, the impact of mobile, personalisation, web chat and virtual reality will all be discussed at the Travolution Summit headline session on Monday.

The mainstage panel discussion led by summit sponsor Criteo, will see leading OTA LoveHolidays and fast-growing German deals site HolidayPirates offer their perspective.

Criteo is poised to publish its latest report into the travel sector based on insights from the one billion of travel bookings handled by the firm’s marketing technology each year.

Jon Lord, UK commercial director of Criteo, said: “The session is an opportunity to look at how the summer has performed and what big shifts or trends have been seen.

“We’ll also be looking at mobile and what firms are doing to communicate across devices, rather than using cookies, to give a consistent message to customers.”

The latest Criteo report will show that 25% of travel transactions are now being completed on mobile and in-trip travel bookings have increased. in

Chris Roche, chief operating officer of LoveHolidays, will tell the audience that mobile booking levels are likely to be skewed by single component purchases.

“The mobile experience is not as applicable to the traditional beach holiday market,” said Roche, who added there could be an opportunity to in-destination mobile revenues.

The session will also ask whether personalisation is also more applicable to the single travel component, more regular purchase travel sector, like airline seats and lastminute hotels.

The main opportunity personalisation offers to OTAs is through the personalisation of service to drive loyalty for less frequent, more complex holiday purchases.

HolidayPirates UK head of market Tony Rosa will say its app is a point of consumer engagement it is focussing on developing.

He said the firm already uses third party customer engagement sites like WhatsApp to push deals out and is keen to embrace other social media opportunities like Facebook Messenger.

The Criteo headline session will take place after lunch at the day-long summit which is the tenth run by the Travel Weekly-owned digital travel brand.

Delegate places are still available, go to travolutionsummit.com

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