Hotels.com’s Captain Obvious ‘streams a stream’ in latest UK marketing push

Hotels.com’s Captain Obvious ‘streams a stream’ in latest UK marketing push

By Ben Ireland

Captain Obvious, the Hotels.com spokesman who sells it how it is, is “streaming a stream” in the latest instalment of his quest to educate the world on the obvious.

The Expedia-owned retailer’s mascot, recently introduced to the UK, will be out in the Dartmoor countryside broadcasting the watercourse to live via Periscope on Twitter.

Viewers are being given the chance to win £200 vouchers with the hotel booking website by spotting cues.

When they see a rubber duck floating down the stream, viewers are encouraged to tweet at Captain Obvious using the hashtag #ObviousLiveStream and pointing out the colour of the animal.

Winners will be chosen randomly every day throughout the week, between Monday September 19 and Friday 24.

The live feed will be streamed from the five-star Gidleigh Park, on the edge of Dartmoor in Devon, by following @CaptainObvious on Twitter.

Captain Obvious, who revels in pointing out the self-evident, has been used by Hotels.com in the US since 2014.

Aude Ducharme, senior marketing manager for Europe at Hotels.com, said: “Streaming a stream – that’s just how Captain Obvious rolls. But if you spot the ducks you’re in for a great chance to win some prizes.

“We hope people will find this fun and get involved and if anything the stream will provide a lovely calming view.”

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