TripAdvisor buys

User review website TripAdvisor has bought a similar Gibraltar-based operation known as Travel-Library for an undisclosed fee.

The deal has remained private since it took place in early-September but TripAdvisor confirmed the deal after it emerged this week that at a UK-based travel company, which cannot be named, had also been tracking the sale.

Travel-Library is a large portal of information for hotels, car hire, tours and short breaks, allowing users to rank and review accommodation and add additional content.

A vast database of information about destinations, submitted by users and including ideas for attractions, entertainment and activities, has been created by Travel-Library.

Confirming the deal to Travolution this week, TripAdvisor European managing director Marc Charron said: “Travel-Library has got great content and it has great traffic. There are not a lot of these sites around so it was a good fit for us.”

Charron would not reveal traffic figures but it is understood that Travel-Library attracts between 750,000 and 900,000 unique users a month.

TripAdvisor is not expected to integrate any of the content into its existing site in the near future, Charron said.

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