A three-day €10 off promotion is being run to encourage more consumers to sign up as a My Ryanair member as part of the budget carrier’s digital transformation.
Members will soon be able access special discounts and offers, and exclusive early access to flash sales.
The promotion giving €10 off future flight bookings runs until midnight on Friday.
Chief marketing officer, Kenny Jacobs, said: “More than 11 million customers have already signed up to My Ryanair and are enjoying faster bookings and check-ins, and a personalised Ryanair experience.
“As part of our ‘Sign Up & Save’ promotion, all new members who join My Ryanair and book a flight will receive a €10 discount off their next Ryanair flight booking.