Expedia’s technology is to be used to power the Vacations by Marriott dynamic packaging platform on Marriott.com in the US.
Travellers accessing Marriott.com to book a hotel can now also combine their accommodation with a flight booking from more than 475 Expedia airline partners.
Package bookings typically have twice the length of stay, twice the booking window, and half the cancellation rate of a standalone hotel-only booking, making them an attractive source of incremental demand for owners.
Marriott chief executive, Arne Sorenson, said: “We believe there is considerable untapped opportunity between our two companies to drive value to hotel owners and travellers alike by strengthening our Vacations by Marriott’s offering.
“We are thrilled to launch this new product with Expedia’s technology, and to explore new areas of partnership beyond our existing distribution relationship.”
Expedia group chief executive, Dara Khosrowshahi, added: “We’re going through an exciting period where we are evolving how we think about our business, and especially how we think about and work with our partners.
“Our investments in technology, marketing and data analysis help us to better serve partners and travellers around the world, and enable us to move our value beyond distribution, for the benefit of our partners.
“We’re excited about the Marriott collaboration, which is born out of our test and learn philosophy, and is testament to the strength of our partnership.”