TNS study reveals top UK travel sites and booking and research trends

TNS study reveals top UK travel sites and booking and research trends

The top 12 sites used by British holidaymakers to research and book their trips has been revealed in new research for Travolution sister title Travel Weekly.

From a selection of sites presented to customer, the top two places, according to research undertaken by TNS among 1,300 UK adults in June, were taken by TripAdvisor and booking.com.

The third global travel giant, Expedia, just made the top five having been beaten by easyJet and Thomson in joint third place.

When the responses were broken down by region and by respondents with and without children TripAdvisor reigned supreme, as rival sites fought it out for the minor places.

The holiday booking and research analysis threw up some interesting difference between age groups, with older people more likely to use websites to research but book offline.

The opposite was true for younger respondents, who were more likely to consult a travel agent either over the phone or face-to-face but the least likely to book with an agent.

In total one in four consumers consulted a travel adviser in an agency or over the phone while one in five consulted as brochure and one in three asked friends and relatives.

When it came to booking, direct channels lost out to indirect with just 36% of respondents saying they use an airline or hotel website.

The next most popular way to book was with an online accommodation site like Booking.com (18%), followed by an OTA (14%) and then in person with an agent (9%).

Find a full analysis of the research here

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Research

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