A new enhanced version of CWTdigital’s cruise online booking and distribution technology has been released, with cruise-circle.co.uk and travelsupermarket.co.uk notable additions as development and distribution partners.
Click2Cruise 3.0 offers a range of upgraded features, including dynamic packaging, accessing net pricing from cruise operators, the ability to offer inside, outside, balcony and suite pricing throughout the booking journey, and improved price filtering and search.
Results also display both cruise-only and fly-cruise product information side by side.
A new dynamic search form has also been developed, to improve the efficiency of on site searches and remove the need for the dreaded ‘no results found’ message.
It works by automatically greying out dropdown options that, on the basis of the other provided search criteria, would previously have returned no results.
Travelsupermarket joins existing price comparison sites including Teletext Holidays and cruisecompare.co.uk as another key distribution partner.
Dan Caplin, managing director of CWTdigital, said: “We have identified and developed a number of tools that help agents sell cruise more effectively. These include a combination of user journey enhancements and also product enhancements.”
Caplin added that a lot of focus has also been put on improving the quality and availability of cruise content – including ship and cabin descriptions, deck plans, itineraries, and destination guides – with greater use of rich content like video and photographs.
“We think that this is an area which is pretty weak in online cruise,” said Caplin. “We have content writers and we are working with the cruise lines, getting access to the best imagery and deckplans, and creating content about each ship and cruise line to entice first time cruisers.”