Global travel wholesaler Tourico Holidays has added an inventory of almost 200 hotels in Scandinavia to its portfolio.
The supplier deal with Nordic Choice will make 187 properties and 32,000 rooms available across five countries to Tourico’s 4,900 distribution clients.
The agreement follows a 20% increase in inbound hotel bookings in the region via Tourico in the last year.
The leading source markets include China (400%), India (89%), Mexico (59%), Colombia (26%) and Canada (113%).
The Nordic region’s outbound hotel bookings increased as well. Year-over-year bookings rose by more than 30%, led by bookings to Latin America (55%), North America (20%), Asia Pacific (10%) and Europe (10%).
The company’s Nordics and Baltics product development regional director, Niklas Pettersson, said: “As demand for Scandinavia continues to increase, our partnership with Nordic Choice will allow us to offer travellers and clients even more reputable hotel inventory in the region.
“Conversely, our unique global client network will help Nordic Choice fill even more rooms and diversify their customer base – ensuring an already very successful hotel group will continue to grow into the future.”
He added: “The Nordic travel ecosystem is currently in a very healthy, sustainable place right now.
“Local suppliers are noticing a steady growth in demand from other regions of the world, while Scandinavian consumers, travel agents, and distributors continue to book travel themselves.”