Specialist winter sports and summer activity holiday operator Alpine Elements has signed a deal with Comtec and sister firm Eysys to become its new ecommerce platform.
Alpine Elements says its intends to pursue a strategy of aggressive expansion as it looks to improve the online experience for its clients.
The deal with Comtec will see Alpine Elements continue to use the software specialist’s well-established Travelink system as its core reservation technology to provide scale and efficient day to day operation.
This will be fully integrated with Holistic, Eysys’s ecommerce platform that allows client personalisation and relevance in the ecommerce experience aimed at improved customer retention and sales conversions.
Matt Cook, head of marketing at Alpine Elements said: “We were delighted to be able to work with Comtec and Eysys on our new ecommerce platform, with a focus of delivering the next generation of online innovation.
“Our online customers are becoming more demanding. Therefore, we were looking for a fully integrated solution that could deliver speed performance and one that would be focused on increasing customer acquisition and conversions.”
George Mortali, managing director of Comtec, added: “This is a really exciting time for Comtec as we enter a new stage in our product development in partnership with Eysys.
“We wanted to work with an established Travelink client in order to do a complete integration of our ecommerce solution to provide a full end-to-end solution.
“As a market leader in ski tour operating Alpine Elements were the perfect client to deal with as they are a fast growing, forward thinking company who we have a strong working relationship with.”