Mobile messaging technology is to be integrated with Amadeus hospitality solutions to provide hotels with a mobile texting solution to improve communication with guests.
The aim is to offer hotels the ability to provide increased personalisation to travellers through a partnership between Amadeus and mobile messaging software provider Zingle.
Hotel staff can communicate with guests through a two-way platform, which aims to reduce operational inefficiencies and wait time. Additionally, staff can easily manage all interactions in an inbox shared between all departments.
Guests also have option to text staff directly without the need to download an app.
Darren Hirsowitz, finance & business analytics director at The Breakers resort in Palm Beach, Florida, said: “Once a guest becomes comfortable with texting the hotel for their needs, the engagement between our team and guests increases, resulting in a higher overall level of satisfaction with the entire resort experience. The real breakthrough here is the capability to connect with a guest on their terms.”
Zingle chief executive Ford Blakely said: “Hotel guests are mobile. We are confident that Zingle’s solution in integration to Amadeus’ hospitality service optimisation solutions creates the most instant and seamless solution to hotels and guests alike.”
Luis Segredo, executive vice president of strategic initiatives at Amadeus’ hospitality division, added: “Amadeus’ hospitality service optimisation solutions take direct communication with guests one step further and transforms texts into actionable requests through its open API to integrate with text app providers.”