A ‘pay for performance’ pricing model has been introduced by Greenlight for its social media optimisation service.
The independent digital marketing agency says billing will be based solely on the delivery of actual results.
The company will undertake an in-depth ‘forensic analysis’ to determine the real value of social media to a brand ahead of any new contract.
It will measure, analyse, and test if necessary, the monetary value of consumer actions such as Facebook likes, Twitter retweets and G+ replies, to build a commercial model for a specific brand that can form the basis of social media activities.
Greenlight’s social media optimisation team, which comprises 30 specialists, has more than trebled in two years as the agency continues to win new business and demand for more intricate and creative projects increases.
Chief operating officer Andreas Pouros said: “Greenlight prides itself on being a truly performance-oriented and accountable digital marketing agency.
“We have seen a 300% upsurge in demand for our social media services in the last six months and want our clients and prospects to be empowered and feel confident about having made a measurable and accountable decision when they invest their social media function in our care.
“To this end, our evidence-based social media business model has been designed to give absolute transparency, clarity and proof of the actual value of social media to their business.”