TripAdvisor unveils on-site review tool for owners

TripAdvisor has launched a free online tool for hotel and attraction owners to collect customer opinions and reviews on their own site.

The TripAdvisor Full Review Form tool allows clients to complete a TripAdvisor review without leaving a hotel or other business’s website.

The user can review and rate their experience just as they would on TripAdvisor.

Christine Peterson, president of TripAdvisor for Business, said: “Research shows 81% of travellers find user reviews important when determining which hotel to stay at.”

Peterson added: “Nearly half of travellers won’t book a property if it does not have reviews on sites like TripAdvisor.”

The tool is available to download free from the TripAdvisor Widget Centre. To download, users should sign in at, then click the ‘view online tools’ link under the ‘get more reviews’ section.

The figures quoted by Peterson were taken from a Forrester Consulting survey commissioned by TripAdvisor and conducted in December 2010.

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