Thomas Cook-owned direct sell travel retailer Netflights.com has launched a mobile website developed by Manchester-based software specialist Inventive IT.
The site, m.netflights.com, enables user to search for and book flights, hotels and car hire. It also offers a flight bookings management tool.
Alan Williamson, head of e-commerce for Netflights.com, said: “The launch of our mobile-optimised site will help more of our customers access the information they need on the move, and is an important step in our ongoing mobile strategy.”
David Mathews, director at Inventive IT, commented: “Inventive will continue to work with Netflights.com to enhance their mobile presence, ensuring that the customer’s experience is the number one priority.
“The continued move to mobile within the industry means that a solid mobile strategy is paramount to customer retention.”
Inventive IT was set up in 2007 by ex MyTravel and Thomas Cook staff and has grown from four members of staff to 20 and last year moved into larger offices to facilitate its growth.