A new website aimed at the stag party market has been launched for lads’ magazine Nuts.
The Stag Company is behind the Nuts Great Escapes website in what is believed to be the first collaboration with a national publication of its kind.
The site is due to go live on August 21 offering package trips for lads’ weekends and stag dos including “adrenalin-fuelled” activities, VIP nightclub entry, sporting tickets and boat parties.
Destinations offered are throughout the UK and 15 of Europe’s most requested cities.
The Stag Company has developed a white-label site for Nuts in-house and the site will be supported by a sales and customer services team at its Brighton offices.
Rob Hill, founder and managing director of The Stag Company, said: “I am thrilled about the new joint venture with Nuts magazine.
“It makes sense to open these fun-filled lads’ breaks up to the masses and not just limit them to those lucky enough to be getting married.”
James Thrower, publisher, Nuts added: “Our aim is to ensure that the Nuts brand is everywhere our audience is – we know they love to have new experiences and have fun with their mates so this is a great fit for the brand.”