UK-based digital agency Fortune Cookie has been acquired by global firm Possible Worldwide for an undisclosed sum.
Fortune Cookie founder and chief executive Justin Cooke will join Possible as UK chief executive.
The 190 staff brings the headcount at Possible Worldwide up to approximately 1,500 staff across 26 offices in North America, Europe, the Middle East, Africa and Asia.
The deal boosts Possible Worldwide’s existing presence in the UK and augments the firm’s Eastern European operations in Russia, Hungary, Romania and Serbia with a new office in Poland.
The acquisition also brings new office locations in Sydney and Melbourne, Australia.
Part of WPP Digital, the firm’s clients include AT&T, Barclays, Comcast, The Bill & Melinda Gates Foundation, Procter & Gamble, Nokia, Microsoft, Mazda and Starwood Hotels and Resorts Worldwide.
Possible Worldwide chief executive Shane Atchison said: “The deal gives us a greatly expanded footprint in the UK market and builds upon our strength in Eastern Europe with a major new office in Poland.
“Justin has built the company into one of London’s most dynamic shops and we are excited to welcome him and the Fortune Cookie global team to the Possible Worldwide fold.”
Cooke said “At the core of developing great solutions for clients is cultivating an atmosphere around brilliant people – a philosophy we share, and we are quite proud to now call ourselves Possible Worldwide.”