Online content provider and publisher of the Word Travels destination guides publisher Globe Media has developed a mobile version of its website.
This enables travel guides to be accessed via smartphones, including content on more than 1,000 destinations worldwide.
Tom Pitman, publisher of wordtravels.com, believes that they are the only major travel guides with a fully mobile website.
“While one or two other publishers have mobile apps, we believe wordtravels.com is the only series of travel guides freely available in a truly mobile format.
“Like many others, we experimented with mobile apps, but have come to the conclusion that a mobile websites offer many benefits,” he added.
“In particular they are easier to update and manage and we can easily over-brand them for our corporate clients. Despite having only launched the site on Monday, we have already seen a noticeable uplift in mobile traffic.”