Users of mirco blogging site Twitter are to name one of Thomson Airways Boeing 787 Dreamliners.
The airline has added #nameourplane onto the side of one of its 737s so that consumers can tweet an image or the location of where they spotted the hashtag, along with their reasons why they should get to name the new 787.
Those who don’t get a glimpse of the hashtagged 737 can still tweet their suggested name.
Entrants will have 140 characters, including the hashtag, to make their case.
The winning applicant will be chosen by a panel of judges including Thomson Airways managing director Chris Browne,
Boeing Europe sales vice president Todd Nelp, and the airline’s head of training and 787 test pilot Captain Stuart Gruber.
Thomson Airways will operate the Dreamliner from Manchester, Gatwick, Glasgow and East Midlands from May 1, 2013 starting with routes to Mexico and Florida.
Plans are in development to take advantage of the potential reach of the aircraft in the future, the airline said.
Browne said: “The arrival of the 787 Dreamliners will be an exciting time for Thomson Airways and our customers. It was only fitting to name one of these revolutionary aircraft in an equally innovative way.
“We’re delighted to be the first UK airline to fly the 787 Dreamliner. We feel that this is the perfect way to give something back to our customers and make one of them a part of our history as we celebrate our 50th anniversary.
“Not only will the winner choose the name of our state-of-the-art aircraft, but they will also win a flight on-board where they can enjoy a host of ground-breaking features designed to make their in-flight experience more enjoyable.”