Maxymiser doubles EMEA client base

Multivariate testing, personalisation and optimisation solutions firm Maxymiser has doubled its client base across Europe in the last year.

Travel clients include Avis Budget EMEA, Brittany Ferries, easyJet and Laterooms.com.

The company has added more than 50 staff, principally in client services and software engineering to support expansion and customer experience optimisation.

Chief executive Tim Brown said: “We strive to deliver exceptional products and services, month on month, year on year to our clients.

“It’s great to see the results of this reflected in the rapid growth of an array of long-term partnerships with industry-leading brands.

“With more and more companies wanting to implement consumer-centric digital marketing strategies, we are excited that they are turning to multivariate testing and personalisation to achieve this.”

Non-travel clients include Virgin Media and Lacoste footwear licensee Pentland Chaussures.

EasyJet head of digital James Millett said: “Maxymiser has become a valued partner with our e-commerce team.

“The team’s ‘can do’ entrepreneurial attitude mirrors our own and serves as a great foundation for our relationship.

“We have numerous examples of driving commercial performance through increased agility and our capability to test, learn, optimise and action.”