Travel giant TUI UK has selected digital marketing agency Spannerworks to handle search engine optimisation and pay-per-click advertising across its leading brands. The Brighton-based agency will take on all activity for the portal site Thomson.co.uk as well as Latedeals.co.uk and Headwater.com. Spannerworks will also be set a a performance trial against Thomson’s existing media buyer,…
Thomson selects Spannerworks for major search brief
Travel giant TUI UK has selected digital marketing agency Spannerworks to handle search engine optimisation and pay-per-click advertising across its leading brands.
The Brighton-based agency will take on all activity for the portal site Thomson.co.uk as well as Latedeals.co.uk and Headwater.com.
Spannerworks will also be set a a performance trial against Thomson’s existing media buyer, Media Planning Group for PPC, on the Latedeals brand.
Business development manager at Spannerworks, Madeleine Wood, said: “Our business development is structured by vertical sectors, of which travel is one of the most important.
“TUI’s decision to work with Spannerworks is testament to our experience and success in this sector.”
Spannerworks said it is looking forward to going head-to-head with Thomson’s media buying agency.
“There has also been a lot of recent debate about whether responsibility for paid search campaigns is best given to a media buying agency or a specialist search company,” Wood said. “So being tested by TUI in this way also presents us with a timely challenge.”
Thomson admitted that the appointment of Spannerworks follows and lengthy process to find an agency that could help “bring consistency” to the large portal side of the business as well as the offshoot brands.
Nathan Timmins, head of online marketing at TUI UK, said: “We liked Spannerworks because it has a wealth of experience in working with travel companies, solid project management practices and, of course, impressive results.”
