Cardiff Airport is claiming a European and potentially a world first by building an in-bound flight search engine into its website.
The function allows users to search and book air tickets from any destination around the world into Cardiff International Airport, including connecting flights, on the Cwlfly.com website.
The site now allows users to book flights to and from the Welsh capital and follows a decision by the airport’s owners to encourage tourism to the South Wales region.
Peter Phillips, Cardiff Airport head of marketing and communications, said: “Every regional airport in Britain is benefiting from the growth of outbound passengers, boosted by the success of low-cost airlines.
“We took the view that Cardiff International also has a responsibility to stimulate more inbound travel, boosting the local economy.”
The Search and Book tool was launched yesterday at World Travel Market in London’s ExCel.
It is hoped the booking facility will be included in other tourist sites for Wales via a white label solution.
“We have also incorporated links and content for visitors to Wales, providing overseas visitors with the facility to explore forthcoming events in Wales and book accommodation, from hotels to local bed & breakfast,” Phillips said.
“Cardiff International Airport is probably unique in the world in providing this global ‘search & book’ approach.
“Some UK regional airports are now issuing brochures for local people, to sell all the flights and packages they offer: we have by-passed that option to provide both UK and overseas customers with a one-stop online service to deliver everything they might need”, he added.