Travel agents using Amadeus are being given booking access to high speed rail services in Italy operated by Trenitalia.
Amadeus deal opens travel agent access to Italy rail
Travel agents using Amadeus are being given booking access to high speed rail services in Italy operated by Trenitalia.
A new distribution deal gives agents a standardised way to access Trenitalia services.
Amadeus will offer bookings through an air/rail-based search solution, FlyByRail Track, and a rail-based search solution, Rail Agent Track, which has been designed exclusively for rail services.
The technology company claims it will be easier for travellers and agents to compare Trenitalia services with flights on the same route.
Head of Amadeus Rail Thomas Drexler said: “On our goal of developing a multi-provider rail distribution platform, we are delighted to start a new relationship with Trenitalia.
“It is a very exciting time for the European rail industry as it extends its network, and looks to attract new travellers to the benefits of rail travel.
“Key to growth is delivering the type of access and availability that is common in the airline sector which is why international distribution is critical for railways today.
“By making Trenitalia inventory available across multiple channels, and focusing on delivering a more advanced customer experience, it will help to support global growth for the company”
Trenitalia managing director Vincenzo Soprano added: “Many agree that high-speed rail is already the greatest innovation for Italy in this early part of the new millennium.
“With our Frecce AV [high speed] service we have pioneered this revolution and have reached new levels of excellence which we are especially proud of, but there is still more to do.
“We want to look beyond these achievements and always seek new challenges. Indeed, the agreement with Amadeus fits this strategy.
“Ultimately our overarching objective is to deliver effective, rapid access for travel professionals in key international markets enabling the sale of Trenitalia products and promoting the entire rail network across the country.”
