Momondo is extending its reach in Scandinavia with plans to become the preferred online travel comparison site in Finland.
This follows growth of more than 20% in Denmark, Norway and Sweden over this time last year.
Local country manager Samuli Melanko, who has been recruited to lead the expansion drive, said: “We have tested several price comparison sites on flights and hotels and Momondo is without a doubt offering the best and widest searches.
“Momondo has many free services that can create value for Finnish travellers.”
Melanko, who is also partner in one of Finland’s leading digital marketing agencies, SearchBox, has experience in creating measurable results on digital platforms.
The strategy is to offer trustworthy search results and price comparisons, be free to use and invest in a multi-channel marketing strategy.
Company partner Martin Lumbye said: “Finland is for several reasons a really interesting market for Momondo.
“Helsinki is a traffic hub and an important point of departure to Asia for many travellers from the Nordic countries. The country has also positioned itself as a design-mecca with a strong innovative profile. Therefore, it is crucial for Momondo to have a strong position on the Finnish market.”