British Airways has taken to social media and Google’s Streetview as part of its ‘Don’t fly, support team GB’ ad campaign which launched today.
Unveiled on Facebook at 11am today (Tuesday, June 19), users can input their postcode to launch a personalised video advert which merges footage of a taxiing aicraft with Google Streetview images, creating the illusion of it being driven down your street.
The campaign, described by BA as ‘tongue in cheek’, encourages Britons to stay in the UK during the London Olympic and Paralympic Games, risking the possibility of antagonising the outbound travel industry.
BA said: “In an online version on BA’s Facebook page, users can input their postcode and watch the aircraft taxi down their street.”
Frank van der Post, BA managing director of brands and customer experience, said: “We’re rallying the country to get behind Team GB and ParalympicsGB. We are encouraging every clap, cheer and whoop we can get,”
BA will place ads with the same message in national newspapers and on outdoor posters. The campaign will also run online and in social media, using the hashtag #HomeAdvantage on Twitter. You can also view the non-personalised advert on YouTube.