Samsung Best of Britain app backed by Beckham

David Beckham is backing an upgraded Best of Britain mobile application developed by Olympics partner Samsung and VisitBritain.

Beckham, Samsung’s global ambassador for London 2012, shares his locations across the UK that he wants to visit with his family.

VisitBritain chief executive Sandie Dawe said: “David Beckham is not only a global superstar, but an ambassador for Britain wherever he goes.

“To have his personal insight on what the world should come and see when they visit the UK gives the country a fantastic lift ahead of this year’s Games.”

Samsung vice president and head of global sports marketing Sunny Hwang added: “Samsung’s collaboration with VisitBritain demonstrates how we will provide a more enjoyable and exciting experience for anyone looking to take part in the Olympic Games this summer.

“David Beckham is helping Samsung deliver an Olympic Games everyone can enjoy, and his support for the Best of Britain app shows his commitment to London 2012 as Samsung’s global ambassador.”

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