360Travelguide.com will train and arm DG&G’s professional reviewers with equipment so material can be taken during their existing visits to properties.
It is hoped 1,000 reviews will be completed by March 2007 in locations as varied as Spain, Bulgaria, Egypt, Hawaii, Portugal, Malta and the Maldives.
The deal is expected to generate revenue for the pair through sell-on fees for the images, with a number of leading tour operators understood to have held talk with a view to buying content.
Earlier this year Thomson snapped up 360Travelguide.com’s TravelPacks, a series of specially produced guides for city and beach destinations, featuring high-quality 360-degree views and mapping.
360TravelGuide.com marketing director Paul Baderman said: “Travel companies are striving to differentiate themselves online and bring holidays alive with exactly this kind of rich content.
“The deal with DG&G will open up opportunities for companies of all sizes to take advantage of this cost-effective opportunity to enhance their websites, attract more visitors and realise a substantial ROI.”
Thomson had seen some of its TravelPacks attract around 5,000 views per day, with little or no promotion, 360Travelguide.com said.
DG&G head of product development, Paul Hobden, said: “The partnership enables us to provide truly immersive hotel tours online in addition to our already trusted reviews.
“This sort of technology is proven to increase website visitors and encourage sales.”
* DG&G is owned by Reed Business Information, publisher of Travolution