Cookie concerns are ‘just generational’, OpenJaw t-Retail summit told

Concerns over the use of cookies to track web browsers will fade over time as the next generation of digital natives come to dominate e-commerce.

Speaking as the keynote speaker at the first t-Retail summit held in Dublin by travel technology specialist OpenJaw, business guru Don Pepper said: “People have different levels of privacy. I think the concern is almost generational. The discussion about privacy is really about baby boomers talking to themselves.”

Pepper added that any concerns would soon be addressed by new technology that will give web users control of their data.

“Pretty soon a customer will be able to download an app on their smartphone that will control what amounts of information are released about them,” he said.

OpenJaw chief executive officer Kieron Branagan said he believed people know that cookies can be helpful rather than a nuisance.

“Amazon has been using information to help the customer for years with its book suggestions to a customer at the bottom of the page. Airlines know all sorts of detail about the customer from their PNR. This is nothing new.

“If someone is flying to Orlando, they’ll get an offer about discounted tickets to Disney. If they have booked a weekend to Paris, they’ll want to know about Seine river trips. The data is never shared or sold on, just used to enhance the travel experience for the client.”

For a full report from the t-Retail conference see the next edition of Travolution due out in June.

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