Isango targets quick expansion

Isango.com, a new travel portal website created by ex-Ebookers hotel and destinations managing director Ranjan Singh, will look to move into the wider hotel and airfare market as early as mid-2007.


The site, which officially launched this week, has embarked upon a ambitious strategy as it attempts to build on its initial offering of selling travel experiences and activity trips in Oceania, Africa and Asia markets.


Singh admitted the initial offering of accommodation and activity tours would be widened to include destination hotels early next year, with plans for either an airfare partnership or flights functionality included on the site possibly mid-2007


A white label tool, including functionality for dynamic packaging websites, is also in development and early-2007 will see a trade tool built for bookings, with commission levels of around 6% promised by Singh.


Singh added: “Isango is expanding its content and reach all the time and we want to form partnerships with leading online travel providers to take tours and activities content to more people.”


Ex-Diamond Cluster consultant Aseem Sadana has joined Singh as co-founders of the company, operating from sites in London and New Delhi.


The company hopes to double its current workforce to 65 by the end of 2006 as well as its ambitious target of becoming the largest repository of products in the sector by mid-2007, spanning 100 countries.


Isango said it would plough resources into digital marketing during its launch phase, with keyword advertising expected to play a major part. The company’s marketing team is headed by ex-VisitBritain search engine specialist Richard Cowley.

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