Traffic to the www.cruise.co.uk booking site was up 33% in the past four weeks with 110,000 searches for offers for late availability and 2013 cruises.
The website is receiving more than 2,000 searches a week for Costa Cruises, even though the line is not actively marketing in the UK following the Costa Concordia disaster.
The company also confirmed that it has taken on 20 additional home workers to cope with the increased demand.
Managing director Seamus Conlon said: “Whilst many of our competitors have suffered, our investments in back office systems, staff training and marketing, means that we have a strong brand presence and are now capitalising on it with increased interest in our cruises and bespoke holidays.”
He added: “Home workers are an important part of our business as we continue to grow – why be restricted by office space?
“The team of 20 home workers are dedicated and conscientious, working with the office-based team, through excellent computer systems, to ensure all our customers get the right cruise at the best possible price.
“We generate their leads through our website and campaigns and they can be flexible in their working hours – we want to bring the best into our business and have the benefits packages to make this happen.
“We know our business thrives on client retention and by recruiting these additional 20 home workers over the coming months we can meet the demand from our marketing activities to both new to cruise holidays and existing customers.”