The former executive creative director for Hotel Chocolat is joining Travelzoo as “guardian of the brand”.
Fredrik Ahlin is taking the newly created role of creative director at the online travel company where he will oversee creative and brand initiatives.
He brings more than 20 years’ experience in creative, design and brand management to Travelzoo, including six years at Hotel Chocolat, rated as one of the UK’s cool brands.
Ahlin holds a Bachelor of Arts with honors in advertising and art direction from Beckmans College of Design in Stockholm.
Travelzoo chief executive Chris Loughlin said: “Travelzoo is trusted by 25 million subscribers worldwide. Our brand is our greatest competitive advantage.
“We are delighted that Fredrik is joining us in this newly created role and will serve as guardian of the brand.”