BA site gets homepage revamp

BA site gets homepage revamp

The homepage of British Airways’ website ba.com homepage has been comprehensively redesigned to make it easier to use and navigate.

New images have been added throughout the page with clearer information on products, services and offers.

The last time major design changes were made to ba.com was in 2005.

BA’s ba.com manager Andy Newman said: “First impressions count, which is why we’ve devoted so much time in making sure that our award-winning website is even better at engaging our customers, from the first click.

“Ease of use is a key principle we bring to all our digital channels, so we’ve developed a new easier way of navigating around ba.com, with a clearer Manage My Booking area and a better use of evocative destination images to help inspire customers and make the most of their trip.

“We’ve started with the homepage and will continue to unveil the new look across ba.com as part of our continued investment in customer-focused digital channels.”

BMI flights in and out of Heathrow were made available to book on ba.com following finalisation of the airline’s takeover by BA as well as being available to book through flybmi.com. These include routes to cities in Azerbaijan, Ireland, Kazakhstan and Sierra Leone.

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