Social media technology specialist Digital Visitor has launched the fourth generation of its solution designed to ease integration into its customers’ websites.
The Bristol-based firm hopes to migrate all its clients into the latest version of its solution as it strives to demonstrate return on investment for its clients.
Demonstrating the new system at this week’s Travel Distribution Summit Europe, Simon Jones, co-founder and director of marketing said it was focusing on the functions travellers want to use.
“We’ve simplified integration, it’s now a case of just dropping a line of code into your website – it’s a ten minute job. We have stripped it back by focusing on the bit people want to use.
“We have found a way to make sure all SEO benefits go directly to the relevant pages on the clients’ website, everything is readable by Google.”
The new Digital Visitor technology system now has simple one-click share functionality with Facebook and other social networking sites like LinkedIn, Twitter and Google+ will be added shortly.
Digital Visitor has also added a ‘watch’ function allowing a customer to keep track of the social media content dedicated to a particular destination or product.
Jones said it was vital that Digital Visitor was able to ensure measurability of the social media channel for its clients.
“One way is to drive traffic but the social sharing of traffic is key. People have to identify themselves so we encourage people to do that through their social profiles.
“Any relevant content uploaded to a network is automatically shared to that company’s own profile providing good content for those profiles. That’s good use of the same content.
“It’s been a big topic for us how you can show return on investment and for it’s about showing increasing traffic from social channels, helping with conversations on site and all that goes to reduce customer acquisition costs.”
“If you have reviews against product, that has be shown to increase conversions.”
Jones said one campaign Digital Visitor ran recently with upmarket spa hotel operator Champneys generated 10,000 Facebook likes from which a targeted sales campaign generated £30,000 in revenue over one weekend.