Strategies that hotels and resorts can implement to drive direct online bookings from local and mobile options are reviewed in a research document by digital marketing company Vizergy.
The Florida-based firm’s paper, which is based on the latest industry research, studies and proven practices, reviews the 10 strategies in detail.
They include optimising websites for local search results, using social media to reach out to localised travel shoppers, developing effective mobile websites and deploying mobile search engine marketing.
Client marketing service director Philip Faircloth said: “Local and mobile are examples of how quickly online marketing evolves in the hotel industry.
“Travel shoppers often prefer local and mobile channels for research and booking, so it is imperative all property types embrace these channels, integrating them into a holistic online marketing plan. Our paper provides takeaways to help with that integration.”
This paper – 10 Local and Mobile Marketing Strategies to Put Your hotel on the Map – follows others covering topics such as Facebook, website analytics and integrated marketing.