Upmarket tailor-made travel specialist Black Tomato has unveiled a new-look website having moved from a .co.uk domain to .com last year.
The award-winning retailer claimed business is flourishing both in the UK and abroad and the new site has been designed to help it maintain its innovative, experiential character.
Black Tomato was established seven years ago, initially aimed at City workers offering high end holidays with “cutting edge” experiences.
Co-founder Tom Marchant said: “Our business continues to flourish in both the UK and further afield and at the end of 2011 we successfully moved Black Tomato’s .co.uk site over to .com, giving us a globally recognised online platform.
“As Black Tomato matures, we want to continue to innovate and maintain our position at the forefront of digital travel whilst also opening out our appeal to a wider audience. So it felt like the right time to refresh our site.
“I hope fans of our previous site will be pleased we’ve retained our eye for good design but also improved the functionality and introduced a cleaner, fresher look.
“We really hope visitors enjoy reading about our tailor-made travel experiences and are inspired by the beautiful stand-out photography.”
The new-look website places a greater emphasis on imagery and visitors can browse for holidays by date or travel requirements using an airport departure board-style interface.