AOL targets over 50s

Internet service provider AOL has secured a six-month deal with Saga Holidays to provide a dedicated section on its travel channel for the over-50s.

The section will sit within Holidays on AOL Travel and include a travel search engine powered by Saga.

A list of travel deals will also be included, with direct feeds into relevant pages on the Saga website.

The deal comes during a period of strong growth for AOL’s travel channel in 2006 – ad revenues up 35% year-on-year in the first six months of the year – amid constant speculation as to the long-term future of the brand in the months leading to Carphone Warehouse’s £370 million deal last week.

AOL head of travel and lifestyle Clare Messenger said: “We are really pleased to be partnering up with Saga for the first time and believe that its initial six-month campaign on AOL will lead to something more permanent.”

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