Study shows travel insurance search decrease

Car insurance topped Google searches over travel and home cover in January, according to new data.

Car insurance topped Google searches over travel and home cover in January, according to new data.

Of a total of 1.9 million searches for insurance products online, 1.2 million or 62% were for car insurance-related terms.

Travel insurance and home insurance attracted 25% and 13% share, respectively.

The search for travel insurance was down 3% over October last year, while house cover searches rose by 2%, digital marketing agency Greenlight found in its latest insurance sector report.

‘Car insurance’ was the most popular search term. It was queried 550,000 times and accounted for a 29% share of overall insurance queries.

‘Car insurance’ was also the most queried term in the car insurance sub-sector, and accounted for 47% of searches. ‘Cheap car insurance’ followed with 165,000 (14%), then ‘Car insurance quotes’ with 74,000 (6%).