Purple Parking sees web revenue boost

Purple Parking sees web revenue boost

Investment in online activity has helped boost web revenue at Purple Parking by 82% in January and February over the same time last year.

The airport parking specialist said website traffic in the two months was up by 44% year on year with transactions rising by 88%, although further figures were not disclosed.

The increases come as the company moves more investment online and away from offline activity such as print advertising.

A mobile commerce site has been launched in the past year together with investment in search engine optimisation. Another contributing factor is an increase in people looking to book Heathrow parking via Google searches.

Head of online Oliver Inwards said: “These figures are extremely pleasing and shows we were right to focus the majority of spend on building our online presence.

“As more and more of our customers use the internet to search for and book the airport parking that they need, we needed to ensure that our website was not only easy to find, but that we invested in making it both faster and easier to use.

“We’re always looking at ways to stay at the forefront of our industry so we expect to continue improving our online presence where possible by listening to and responding to the demands of our customers.

“For example, we’ve recently added a travel advice section covering helpful topics such as how to cope with travel stress and details of ski baggage allowances for the major airlines.”

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