Brittany Ferries turns to Maxymiser to increase conversions

Ferry operator Brittany Ferries has turned to Maxymiser’s MaxTEST multivariate testing technology to increase conversions on its website.

Maxymiser will look to reduce bounce rate and improve usability of the operator’s UK website tweaking design details to have the maximum impact on bookings.

Testing on the website will run continuously using Maxymiser’s bespoke OneTouch technology that allows changes to be made using one line of coding.

This eliminates the need for long-winded and labour intensive updates and will see a quicker return on investment, claimed Maxymiser.

Matthew Randle, internet services manager at Brittany Ferries, said the partnership will transform the firm’s approach to testing and optimisation of its site.

“Maxymiser offers the expertise and consultancy-led approach that we need to take our multivariate testing programme to the next level of maturity,” he said.

“Maxymiser takes care of all the strategic planning, set-up, testing and analysis, freeing up our website and marketing team to act on the insights delivered, and will play a critical role in our web strategy.” 

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