Mobile and personalisation to be the focus for Tui Travel websites

The UK’s biggest travel firm Tui Travel is developing its websites to ensure they translate much better to tablet and mobile, and is adding more personalisation to the online booking experience.

Speaking to Travolution at a private dinner in London, UK and Ireland managing director Dave Burling said: “42% of our business now for holidays is online and we’re developing it all the time so that it doesn’t stand still.

“We are adding far more personalisation and far more content. We can really bring our product to life on the website and in a strong week in January, we’ll have 70,000 viewings of video clips a week which is an amazing number.”

But he said: “No travel website is fantastic on tablet or mobile and so we’re developing that.”

He said the advances would go ‘hand in hand’ with developments to the group’s shop network “so that web and retail can work together and we can offer people the best of both worlds”.

Burling’s comments came shortly after independent figures released showed as the most visited travel site in the UK.

European online and distribution director Nick Longman added that had also ranked 11th most visited of all retail sites, including Play, Tesco, Argos and John Lewis.

He pointed out that 2012 had been the first year that the group had got rid of traditional holiday brochures altogether for its Scandinavian market, producing only a magazine for customers and driving them online for departure dates, pricing and availability.

Burling said: “We are putting a lot of focus on the online platform to make sure the customer has the best experience with us.”

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