Distribute Travel targets long-tail affiliates with multi-brand search

Distribute Travel has developed an off-the-peg solution for small content affiliates in travel providing unbranded multi-provider holiday search.

QuickStart was officially unveiled yesterday (March 13) at the first PerformanceIN Travel conference organised by Affiiates4U for which Travolution was the media partner.

Distribute Travel says the new product, which takes advantage of its bespoke API technology, offers publishers a new potential revenue stream and an opportunity for new entrants into travel.

Among the cuppliers currently available through QuickStart are Thomas Cook, Club 18/30, Direct Holidays, On The Beach, Lowcost Holidays, 118 Travel, Flight & Hotel, Bookable Holidays and LongHaulTraveller.com.

More OTAs and tour operators are due to be added to the platform in March and April.

Distribute Travel managing director Nic Costa said: “Previously our multi-supplier holiday search was just available via manually configured bespoke white labels for high volume publishers and brands.

“We’ve had a lot of feedback since launching these, and most of it has been pushing for a multi-supplier search that can be easily configured by publishers with very little technical integration required.

“We listened, and I’m very pleased to announce our new QuickStart holiday search, based on our core platform, free and completely self service.”

For publishers that sign up to use QuickStart a range of options are available incluiding customisable banners and the system integrates with their networks to ensure bookings can be tracked.

Banners are available that search by date only or by date and details of who is travelling and can be tailored for precise searches to relate closely to relevant content or be more ‘inspirational’.

Alternatively content sites can create deep links to embed in their copy with predefined search criteria.

Distribute Travel said this mend the technology is ideally suited for travel content affiliates with good longtail SEO, as they can create deeplinks that are directly relevant to their content by filtering searches by any combination of date, departure airport, destination country, region or resort, star rating, board basis, and budget.

They can also add rolling dates, for example four to nine weeks ahead, so that links remain live without the need to continually change.

Distribute Travel says affiliates with long-tail SEO terms will be able to generate more commissions from highly targeted traffic.

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