A YouGov poll commission by UK travel trade body Abta has found Facebook to be among the least influential platforms for holidaymakers when it comes to their choice of trip.
Facebook one of the least influential platforms for holidaymakers
A YouGov poll commission by UK travel trade body Abta has found Facebook to be among the least influential platforms for holidaymakers when it comes to their choice of trip.
A multiple choice question asking what inspires most when choosing a holiday, ‘Facebook photos from family and friends’ got just a 6% of response rate.
However ‘recommendations from family and friends’ came out top with a 45% response rate ahead of ‘travel company websites or brochures’ with 36%.
The poll was commissioned to coincide with a £4 million 2012 domestic holidays advertising campaign from the government. Government advertising generated only a 4% response rate.
YouGov polled 2,000 British adults online at the beginning of March.
The survey appeared to show the dwindling influence of traditional advertising media like newspapers/magazines and television, which polled 16% and 7% respectively.