Manchester airport unveils multi-platform mobile site

A new multi-platform mobile website has been launched for Manchester airport combining real-time traveller information with social media and travel extras booking functionality.

The site was developed by digital agency KMP Digitata and has been optimised for all smartphones, but particularly the airport’s key target audience iPhone and Android users.

The site includes live flight and timetable information, airport maps and enables bookings of car parking and other extras. It also links with the airport’s Facebook page and Twitter feed.

Manchester Airport said it developed the app as part of its approach to develop a consistent multi-channel experience for its customers. Simon Haven, client services manager at KMP Digitata said: “This mobile site is about ensuring that the content delivered is relevant to a user.

“We looked in detail at user and passenger journeys, their touch points and informational requirements when identifying the elements, to optimise within a mobile offering for Manchester airport.”

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