Sabre unveils B2B online travel app store

Sabre unveils B2B online travel app store

What is claimed as the world’s first B2B online application store for the travel industry has been opened by Sabre Travel Network.

The Sabre Red App Centre online marketplace has been created to connect travel buyers, including travel agencies, travel management companies and leisure operators, with application providers from around the world.

More than 60 ‘Red Apps’ are available, with the number expected to grow significantly in the coming months.

Users complete the check-out process and download and provision the app to the individual user. The apps will be available in the agent’s Sabre Red Workspace, which is used to shop, book and manage travel.

Apps available include Quick Trip Quote to help price travel components, Event Finder for planning travel around events, Flight Explorer Express Edition for flight tracking, a carbon emissions calculator and a to do list to help agents keep track of action items such as customer calls, emails and deadlines.

Several third-party developers are working with Sabre to bring their applications to the global marketplace. These include apps for flight and preferred seat monitoring, events-based travel planning, shopping and booking of ground transportation, and apps that leverage natural language technology.

Sabre will host the first Sabre Red Appys awards in June during its Developer Conference and Technology and Marketing University in Las Vegas.

The awards will highlight the most creative and effective apps. From a group of 10 demonstrators, a panel of judges will determine the top app.

Start-up, emerging and established companies are being invited to apply to showcase their solutions.

More information on the Sabre Red Appys will be available at in the coming weeks.

Senior vice president EMEA Harald Eisenaecher said: “Launching the Red App Centre is simply the first step in establishing it as a robust and vibrant marketplace for travel buyers and developers.

“By creating this new marketplace, our customers can now easily shop for, purchase and install specialised applications that further enhance and customise the Red Workspace to meet their individual business needs.”

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