Organisers of this year’s Travel Technology Europe trade show have hailed this year’s event as the biggest ever and claimed two thirds of space has already been booked for next year.
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TTE 2012 hailed as a huge success
Organisers of this year’s Travel Technology Europe trade show have hailed this year’s event as the biggest ever and claimed two thirds of space has already been booked for next year.
The two-day exhibition took place last week at the Earls Court exhibition centre featuring Travolution as its leading media partner.
The 82 exhibitors this year was nearly a third more than in 2011 and attracted 4,354 visitors, a 24% increase.
Travel Technology Europe takes place alongside the Business Travel Show and claims to be Europe’s leading travel technology event.
David Chapple, event director, said: “Travel Technology Europe has been a fantastic success this year with exhibitor and visitor numbers both up on 2011.
“It’s always great to achieve a marked increase in visitor numbers, but more importantly those visitors were top quality, senior decision makers ready to do business with our exhibitors.
“It shows that Travel Technology Europe has its finger on the pulse when it comes to delivering the right content for the industry, making it worthwhile for our visitors to come back year on year.
“I’d like to extend a very big thank you to all of our visitors, exhibitors, speakers, sponsors and partners for helping to make Travel Technology Europe 2012 such a success.”
Organisers said 65% of exhibition space has already been rebooked for 2013 with many exhibitors securing bigger stands.
Jonathan Greensted, business development director at Zolv, said: “Travel Technology Europe 2012 has been a great show for us. This is our third year exhibiting and it’s been the busiest yet.
“It’s been great to catch up with old friends and meet new people and to turn acquaintances into new clients. The quality of the conversations is much higher than at other exhibitions and we always generate leads at the Show.
“TTE is a key part of our business development strategy: it’s timed perfectly in the buying cycle for our customers and it attracts attendees who are specifically looking for travel technology. While other shows are in decline, TTE appears to be going from strength to strength and that’s why we’ve already rebooked for next year.”
Matt Eames, sales director at first time exhibitor and online review specialist Feefo, said:” It has been a fantastic show, full of the right decision makers and absolutely no tyre-kickers.
“This show fits perfectly into our marketing strategy – we moved into the travel market 18 months ago and we need to get our brand in front of the right people. We’ve achieved that here. The timing is great too – visitors are ready to buy and we’ve already had people saying they want to sign up.”
