Thomson.co.uk reported a record January with page views up 11% year on year.
The details came after parent company Tui Travel revealed that online bookings were up 19% for winter and 16% for summer last month over January last year.
Thomson revealed that January 8 was the busiest day for its website in terms of searches and bookings. Traditionally it has been the third weekend in January that’s been the biggest weekend for bookings.
The page for Thomson holidays departing in the next six weeks had the biggest number of views of all the pages, with 1,023,306 impressions, up 26% over last year. The most popular winter sun destinations were Tenerife, Sharm el Sheikh and Mexico.
The Canary Islands and the Balearics were the top summer destinations as consumers searched for £200 discounts and free child places.
Cape Verde was the seventh most searched for destination while searches for Croatia were up 55% year on year.
Distribution and online director Nick Longman said: “It seems that British consumers are keener then ever to get away this year.
“While customers are of course looking for value, quality is more important to them as they want to ensure that their hard-earned cash is spent on a holiday that will wow them.
“We are also seeing a multi-channel trend across retail and online; customers are coming into our shops having already researched their holidays through our website or on TripAdvisor.
“Our top searched and viewed hotels were our flagship Sensatori resorts. These hotels are all 5 star and offer customers either full-board or all-inclusive stays, top class entertainment and childcare and gourmet food as standard.”