Amadeus acquires airconomy as ‘product incubator’

Amadeus has bought the business intelligence consultancy it partnered with last year to launch a key performance indicator tool to help airlines plan schedules.

Frankfurt-based airconomy was acquired for an undisclosed sum by the GDS to be run as a separate entity as an “incubator” of new products, said Amadeus.

David Doctor, director distribution marketing at Amadeus, said: “Increasingly, companies are relying on hard data to make business decisions but in the travel industry, the proliferation of travel booking channels makes it ever more difficult to get a consolidated view of a seemingly simple question: how many people want to fly between A and B and how much will they spend? This is the question which airconomy will help us answer.”

Last year Amadeus and airconomy developed Total Demand, a business tool that allows airlines to make commercial decisions on future routes based ondetailed analysis of passenger demand.

Airconomy produces its analysis based on data from GDS distributed flights as well as low-cost carriers and sales direct by airlines and claims to be able to provide sophisticated insight into any city-pair in the world.

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