Teletext Holidays has followed up its pioneering move into web-enabled television by securing a deal with freeview high definition set top box manufacturer Humax.
The tie-up will see the Teletext app sit alongside other popular smart TV apps like BBC iPlayer and YouTube, allowing users to browse holiday deals from the comfort of their sofas.
The Teletext App will be accessible through the Humax TV Portal, available on the HD-FOX T2 and HDR-FOX T2 boxes. The TV app works in a similar way to smart phone apps, with viewers able to launch the app by simply clicking on it.
Teletext Holidays, which made its name on television through its much-used but also widely derided analogue text service, sees smart TVs as developing a marketplace which is its natural home.
Last year it claimed a travel industry first with the launch of its app on Samsung Smart televisions and Samsung Smart blu-ray players.
Victoria Sanders, Teletext Holidays managing director, said: “Searching for holidays on the television is what our brand is famous for, so the partnership with Humax is an exciting new direction for us.
“Like our deal with Samsung, this is a first for the travel industry and I believe it has the potential to transform the holiday search process. We’ve invested in creating an app which is simple, inspiring and practical to use.
“There’s been a lot of consumer marketing about the switch to digital this year and this has prompted high volume sales of the new breed of televisions and boxes.
“As people get used to the technology it will become the norm to have an internet connection via their TV and we are leading the way as a platform for holiday search.”
Graham North, commercial director, Humax UK, added: “Our agreement with Teletext Holidays will ensure Humax can expand the range of on-demand and internet services available on our Freeview HD boxes, with a trusted brand.
“Alongside advanced recording and fantastic HD sound and picture quality, the addition of Teletext Holidays ensures Humax continues to offer value-added services that will be a welcome addition to the TV viewing experience.”
At next week’s Travel Technology Europe trade show Teletext Holidays’ commercial director Mark Bloxham will talk about the evolution of the web into a visual medium and what this means for travel companies.
TTE takes place on February 7 and 8 at the Earl’s Court exhibition centre in London. Go to the show’s official site to register for free.